Variable data printing, also known as VDP, is a cutting-edge digital printing technique that enables the customization of each printed piece within a single print run. This means that names, messages, images, and logos can be effortlessly altered from one printed item to the next without any interruption to the printing process.

Digital printing makes VDP possible by seamlessly integrating personalized data into digital files and using automated workflows to create and print custom documents quickly and accurately.


This level of customization just isn’t possible with an offset press. Offset printing requires a new plate for each design element, making it impractical to personalize each output with unique elements.

VDP offers many benefits that make it an attractive option for businesses looking to print customized materials. Here are some of the key benefits of variable data printing:

1. Personalization: VDP allows for personalized messages, images, and offers to be created for individual recipients with little to no additional cost. This level of personalization can help businesses improve their response rates, as customers are more likely to respond to personalized content than generic content.

2. Cost-Effective: VDP enables businesses to print the required quantity of customized documents, eliminating the need for mass printing and minimizing wastage. This leads to reduced costs and less material waste.

3. Improved Marketing Results: With VDP, businesses can target different segments of their audience with unique content, leading to improved engagement and sales. Personalized mailings and campaigns are more likely to be opened and acted upon than non-personalized ones.

pictures of different people. customization and variable data printing concept.

4. Versatility: VDP can be used to create a wide range of customized marketing materials, including posters, brochures, postcards, and more, for events and promotions.

5. Automation and Efficiency: Automated workflows powered by VDP technology save time and effort associated with manual processing. This ensures that the printing process is quicker and more efficient, delivering results faster.

Variable data printing empowers businesses to produce highly customized and personalized materials that match the unique needs of each customer. This approach can help improve customer engagement and retention, leading to long-term customer satisfaction, loyalty, and increased sales.

About Modern Office Methods (MOM)

Modern Office Methods has helped businesses navigate their document challenges for over 60 years. They offer Production Print Solutions, Managed Print Services, Software Solutions and IT Services to help enhance their customers’ business processes while reducing expenses.

For the latest industry trends and technology insights visit MOM’s main Blog page.